Predrag Lacmanovic and Vladimir Pejic, representatives of agency "Factor Plus", opened the conference and presented the results of the research on reducing the harmfulness and challenges of modern society.

MP and co-chair of the Serbian-American Friendship Congress Prof. Dr Vladimir Marinkovic took part in the conference via a video link.

Dr Jelena Jankovic, Assistant Minister of Health, Visnja Rakic, Assistant Minister of Trade, Tourism and Telecommunications, David Sweanor, Professor of Law at the University of Ottawa and Harm Reduction Expert, Lindsey Stroud, Director of the US Consumer Centre at TAXPAYERS PROTECTION ALLIANCE, professor Nebojsa Tasic, cardiologist and President of the Association of Centres for Hypertension, Prevention of Heart Attacks and Strokes, and Dr Mirjana Micovic, founder of Health Festival, non-governmental organisation that promotes healthy lifestyles, participated in the panel discussion that followed.